PROJECT GOAL
The objective was to create a clean deck of 26 cards with each card representing a different typeface, and each typeface representing a different letter of the alphabet.
Design Tools
Pen & Pad
Exact-O
Adobe Illustrator
Skills Used
Illustration
Typography
Packaging
CONCEPT
In pursuit of a clean look, I took inspiration from prestigious brands such as Aviano, Louis Viton, and Etihad Airways. Departing from my usual design aesthetic, I wanted to take a more neutral-toned approach. I developed a minimal color palette made up of neutral mono-toned colors (gold, black, and white). I developed intricate patterns for the box and card backs by combining fonts in different ways to turn them into consistent forms, which would be repeated vertically and diagonally to create interesting patterns.
