PROJECT GOAL
The objective was to creatively design a promotional brochure around the Malden Historical Society’s annual antique show event. The only specification for the project was that it couldn’t be a normal brochure, so I made a polygon instead.
Design Tools
Pen & Pad
Exact-O
Adobe Illustrator
Adobe Photoshop
Skills Used
Brand Identity
Illustration
Image Editing
CONCEPT
Seeing that the brochure was being constructed for an antique show, a vintage aesthetic was a must. I borrowed my colors from the Malden Historical Society website and initially planned on using a watch as a main symbol for the brochure. This made sense because the event was known for its variety of vintage watches, and watches/clocks represented time, which coincided with history. I conceptualized and worked on a clock graphic that ended up turning into a vintage-style mandala. I then added a border and title around it, and it became a perfect logo for the event and a centerpiece for the top side of the polygon. It also worked as a removable sticker that would come with every brochure. The idea for the polygon came to me when thinking about a toy I had as a kid that could be a ball or a disk. This was possible via an equilateral hexagon form that would compress and inflate when acted upon.
