PROJECT GOAL
The goal of this was to create seven different logos for a hypothetical clothing brand called Stayn Clothing Co. Each logo was inspired by a different design style used throughout time, resulting in a broad range of different directions that the brand could go in if carried out.
Design Tools
Pen & Pad
Adobe Illustrator
Adobe Photoshop
Skills Used
Brand Identity
Illustration
Typography
CONCEPT
This project required variation and versatility, which would show through my research and inspiration. I took inspiration from Stuzzy’s bold word mark through the creation of my initial logos. I then took that concept and carried it through in different ways based on the deliverables of the project, certain logos made use of the costume word mark I created while others made use of an underlying font with a graphic taking the spotlight. Graphically, the brand developed a rough splatter/stain-like feel with a vibrant color scheme.
