PROJECT GOAL
This project aimed to explore a range of creative directions for a hypothetical clothing brand called Stayn Clothing Co. I developed seven distinct logo variations, each drawing on different historical and contemporary design styles. The intent was to showcase the breadth of potential brand identities—demonstrating how diverse visual styles can influence brand perception and direction.
Design Tools
Pen & Pad
Adobe Illustrator
Adobe Photoshop
Skills Used
Brand Identity
Illustration
Typography
CONCEPT
To achieve versatility in design, I began with thorough research and drew inspiration from bold, impactful wordmarks such as Stuzzy’s. I developed an initial logo concept that I iterated into various directions, sometimes incorporating custom typographic treatments and at other times integrating graphic elements as the primary focus. This exploration allowed the brand to evolve a rough, splatter/stain aesthetic paired with a vibrant color scheme—demonstrating creative flexibility and adaptability in visual identity.
