PROJECT GOAL
The objective was to conceptualize and construct packaging for shampoo, conditioner, soap, and skin lotion as part of a set in a product line for a hypothetical self-care brand called Koi, Providence. Individual bottles/boxes would be designed, embroidered, and combined into a variety pack designed to hold the product line as a whole.
Design Tools
Pen & Pad
Exact-O
Adobe Illustrator
Adobe Photoshop
Adobe XD
Skills Used
Illustration
Photography
Package Design
Wireframing
CONCEPT
Elegance was a keyword in determining the theme for this brand. In Asian culture, the koi fish represents purity, love, and spirituality, all common themes that embody elegance. This theme made complete sense for a bath & body products brand and my eventual logo spoke to this through a minimal color palette, and calligraphic symbols, and typography. The branding came to life when it was paired with close-up photographs I took in the fruit section at Whole Foods. These photos were edited to be overly vibrant to counteract the dullness of the minimal branding, while also being used as a signifier to inform about the aroma of the product.
