PROJECT GOAL
The goal of this project was to transform my flat vector logo into a premium, tactile signage piece that elevates my brand presence. The sign needed to preserve the logo’s integrity while adding visual depth and a handcrafted feel suitable for high-end interior display. I focused on translating a digital design into a physical, layered object that would capture attention and align with my brand’s values, blending precision, craftsmanship, and natural materials.
Design Tools
Adobe Illustrator
Trotect Laser Engraver
Spray Paint
Wood Glue
Matt Finish
Skills Used
Brand Identity
Illustration
Laser Engraving
Painting
Construction
CONCEPT
Inspired by the organic forms and layered landscapes of Hawaii, I envisioned the logo not as a single surface but as a dimensional composition. I broke the logo into distinct visual elements and used laser cutting and engraving to separate and highlight these layers. By working primarily with richly grained wood tones and varying the depth of cuts, I was able to bring subtle texture and contrast to the design. The result is a piece that balances sharp geometric precision with the warmth and rhythm of natural forms—bridging modern branding with artisan technique.
