PROJECT GOAL
The objective of this project was to reinvent the aesthetic of the Spin app—a service brand for rentable micro-mobility scooters—by updating its logo, branding elements, and overall concept. My goal was to maintain the brand’s core functionality while infusing it with a modern, cohesive identity that reflects its convenience, affordability, and adaptability to different urban environments.
Design Tools
Pen & Pad
Adobe Illustrator
Adobe Photoshop
Adobe XD
Skills Used
Brand Identity
Illustration
Web Design
CONCEPT
This project challenged me to refine an established brand with subtle yet impactful design changes. Drawing on my personal experience as a Spin user, I segmented the brand’s look according to the characteristics of different towns. I modernized the logo by introducing a new font and original graphics that emphasize versatility. In addition, I developed new taglines for various media channels and created wireframes for an updated app interface, ensuring every element communicated Spin’s dynamic and user-friendly nature.
